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Embracing social media to accelerate communication in a dispersed work environment

Internal communication across departments and management levels is essential to creating opportunities for business growth. Meanwhile, a lack of communication can create misunderstandings and obstruct the flow of business. An office environment permits easier communication because of proximity. However, employees in geographically dispersed offices or sites, like transportation, manufacturing or retail companies, have far more difficulty.

How do managers become more accessible to their employees? And how do employees improve their internal business relationships?

In recent times, social media tools have become available for secure private business networking. These online systems offer new methods of internal communication and can start important dialogues.

The essence of social media is to improve communication. If used internally within a company it will enable an employer to better understand employee needs. This in turn leads to a happier work force with an inevitable improvement in staff retention.

In more practical terms, employees can create a business profile, send and receive private messages, follow announcements and participate in discussions, blogs, surveys or workgroups - all via their mobile smart-phone.

Managers become more visible and approachable as they interact in group discussions and update their teams on the latest company news.

These social networking interactions ultimately lead the entire work force to a better understanding of the business and each other.

As the competitive landscape changes, advantages are to be gained by those companies that embrace open and efficient dialogues across their entire organization.


Mumba Cloud is a private social media platform designed for companies with geographically separated employees.

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