Blogs & News

Follow us on other social networks.


3 minutes reading time (503 words)

Who Owns The Enterprise Social Network?

Who Owns The Enterprise Social Network?

Investing in new enterprise projects usually requires a detailed business case, needs analysis and implementation strategy. Enterprise Social Networking applications have historically skipped this process as they had been sanctioned, paid for and implemented by departmental managers on a 'need to have' basis. Over the past year however, we've seen a defined shift in decision making to senior c-level executives and boards.

The shift up the decision making chain isn't unexpected. Companies are now seeking to connect and engage with their entire workforces. As the investigation process moves along, the conceptual, philosophical, operational and cultural aspects emphasize the complexities inherent in enterprise social networking investments.

The most common dilemma facing executives revolves around the social business network ownership.     

The tangle arises because enterprise social networks are broad in their scope and span various departments and business units. Therefore it's unclear who will own the system, pay for it, drive it and derive benefit.

There is unfortunately no clear answer to this conundrum. Very often it's more a political debate whereby leaders may be nervous or eager to take on responsibility for an emerging technology that is touted to revolutionize business communication, productivity and access to information.

The most likely candidates vying for the esteem (or, for that matter, to avoid the liability) are IT, Human Resources, Internal Communications and Marketing.  

These departments often share a great deal in common, therefore its natural that ownership could be confused. One department may be funding the network while another is seeking to drive its focus and usage. For example, we have a common thread amongst some of our larger clients, whereby Human Resources is paying for the network however Internal Communications and Marketing, both separate departments, are endeavouring to drive the vision.

One may see this attention as a good problem, a positive outcome that so many departments are looking to leverage the value of business social networking.

The reality is that unresolved questions of ownership, funding and benefit unfortunately impede progress. Background politics stall decision making, feature rollout, system integration, employee adoption strategies, training, operational utilization and the overall employee community momentum.

As a political debate amongst business leaders, there is no clear answer. At Mumba Cloud we have introduced a periodic review as one solution to overcome immediate conflicts. However there is still a concern that internal political posturing may well ensue in the lead up to the review process thereby causing further tension with undesirable outcomes.   
 
The first step is for executives to acknowledge, work through and overcome these obstacles as early as possible.

As an enterprise social networking vendor, we have been designing our Mumba Cloud platform to accommodate various departmental requirements. We differentiate ourselves by promoting the flexibility in our software from a functionality and operational point of view. Interestingly enough, this flexibility has enabled us to better facilitate stakeholder cohesion within our clients.

The complexities and nuances within the social business software industry continue to reveal themselves. Please feel free to discuss further thoughts and insights below.

5
Teamwork Should be a Key Employee Engagement Idea
Mumba Cloud Tech Update: Rapid Target Internal Emp...

Related Posts

You may also be interested in...

Thought Leadership
Workforces are becoming increasingly physically dispersed over time, whether in the field or a city  building. In response, leading companies are utilising mobile apps to assist them with a broad...
Tech News
We're nearing the release of Mumba Cloud Mobile (known as Mumba Mobile), the highly anticipated mobile phone extension for our Enterprise Social Networking application. This Mumba Cloud tech news upda...
Various Ideas
When many think of smoke signals they recall scenes from entertaining Westerns of years gone by.Smoke signals, as a means of communication however, go back a lot longer in time and most historians agr...
News & Announcements
We are excited to announce that Fusion5 has selected Mumba Cloud to be the official and exclusive mobile app for their EmpowerHR and JadeStar products!This means that if you’re a customer currently ru...
Strategy
There is a general perception that technology in business is advancing at an unprecedented pace however, in reality, this isn’t necessarily the case - especially in blue collar industries such as Faci...
Thought Leadership
Formed in 1988, many regard the Royal Concertgebouw Orchestra as the best of its kind in the world.Whether you share this view or, believe instead, that this accolade should go to the Berlin or Vienna...
Various Ideas
We are currently talking with hundreds of companies who are all experiencing various levels of pain associated with the delivery of payslips.Some companies are paying quite a bit for Employee Self Ser...
News & Announcements
Mumba Cloud is proud to have collaborated with ISS Facility Services in the development and delivery of the Mumba powered MyISS employee self-service mobile app, which recently won the 2017 Australian...
Various Ideas
News & Announcements
Happy 2017! We would like to wish all our customers, partners and prospects an exciting year ahead with lots a personal and profitable gains. We have huge plans this year, with international expansion...
News & Announcements
The year has already started with a bang as we welcome our new Managing Director, Mark Croudace to the Mumba team. Mark is an experienced executive that will work alongside our CEO, Anthony Zets to dr...
News & Announcements
We are proud to introduce you to Mumba LITE. The easiest way to deliver employee communications and self-service to a mobile and dispersed workforce.Mumba LITE is for organisations seeking a BYOD mobi...
News & Announcements
Compass Group to Unite Thousands of Staff Across Ten Brands and 700 Sites Through Mumba Cloud~ food services & support company uses social enterprise communications & collaboration platform to...