Blogs & News

Follow us on other social networks.


3 minutes reading time (516 words)

The difference between an Intranet, Social Intranet and Enterprise Social Network

The difference between an Intranet, Social Intranet and Enterprise Social Network

Intranets have been around for decades. They're the central 'hub' of an organization whereby employees can access company news, information, policies and documents. Traditional intranets were designed for one-way communication whereby information was constructed by management and consumed by employees.

With the introduction of social collaboration and communication tools for business, intranet vendors are recognising the market shift towards interactive communication requirements. Being the central point of contact, traditional intranets are now in danger of becoming obsolete as they are replaced by software that allows greater flexibility and employee interaction.

Social Intranets have therefore evolved from traditional intranets by combining the hub of company information with the latest social communication tools.

While many social intranets stem from intranet upgrades, enterprise social networks are different because they have emerged through social business software and enterprise collaboration products. With social collaboration and communication at their core, enterprise social networks already include intranet, document management and CMS functionality as basic features.

The result is that Social Intranets are now available in two main varieties; they're either an upgraded intranet or they're an enterprise social network deployed as a social intranet.

Illustrated as follows:

intranet-vs-social-intranet-vs-enterprise-social-network

Which social intranet is leading the way?

Naturally, traditional Intranet vendors are in a catch-up mode because they're working to integrate social features into existing products that are often deployed on-site, have legacy architecture, outdated interfaces and limited portability. The roadmap and timeline is focused on upgrades that vary based on business priorities and client demands.

On the other hand, enterprise social network providers already have their social features nailed. As well as the usual intranet features one would expect, social intranets include mobile and tablet apps, advanced employee workspaces, knowledge management applications, task management features, calendar and event integrations, day-to-day workflow integrations, sophisticated activity stream filters, cross application search cataloguing etc.

Enterprise social networking providers are therefore dictating the direction of the industry because efforts are focused on improving, refining and adding new social business collaboration tools to increase productivity and employee engagement.

Why then are enterprise social networks branding themselves as social intranets?

The concept of a Social Intranet is easier for decision makers to understand and purchase. For example, iPhones are actually hand held super-computers with telephony as a basic core feature. Mobile phones were already an established market therefore it was easier for people to understand and upgrade to the iPhone than to be educated about a new concept in mobile computing.

Social collaboration and communication technologies span many different departments and present various questions that companies are still working through. Relevant questions include ownership, project sponsors, cultural challenges etc that have been explained in my blog titled "Who Owns the Enterprise Social Network?"

It is important that the market appreciates the differences between the two breeds of social intranets in order to make informed decisions when upgrading or replacing current intranets or deploying enterprise social networks alongside intranets.

Mumba Cloud is an enterprise social software provider that implements social intranets, enterprise social networks and social collaboration tools integration with current intranet and IT systems. Read more about Mumba Cloud's implementation options.

11
The Internal Employee Communication Revolution is ...
Teamwork Should be a Key Employee Engagement Idea

Related Posts

You may also be interested in...

Various Ideas
Whilst previous research published by Gartner underpinned the view that demand for mobile apps in business will significantly outstrip supply in the years ahead, it is interesting that Gartner is curr...
Various Ideas
While our email inbox is a constant source of aggravation, it is nevertheless the communication devil we know and therefore social communication tools are finding it difficult to replace it, despite i...
News & Announcements
Hi Everyone,As this quarter draws to a close we are very pleased to update you on our latest company news, focusing on the appointment of a significant new re-seller partner, Silverdrop, as well as ce...
Various Ideas
In some ways, the Social Collaboration and Social Business Software industry has not helped itself by adopting the “Social” epithet. It has to some extent given these powerful and effective tools a ba...
Thought Leadership
In a climate of global economic uncertainty, the socioeconomic gap is continuing to widen, as the middle class slowly disappears into either the impoverished or the wealthy. This raises the issue of e...
Thought Leadership
Since 2010, Mumba Cloud has been providing consulting advice for enterprise social networking to some of Australia's largest companies.Every client we work with has a different set of requirements and...
News & Announcements
We are excited to announce that Mumba has won a place as 'Innovator' in the 2016 Crisp Vendor Universe for Enterprise Mobility. Selected amongst Vendors including SAP, IBM, Oracle, Redhat, Salesforce ...
Various Ideas
Social media is a tool that businesses can use to improve competitiveness by engaging their clients, consumers, employees and new recruits. Even though the benefits are becoming more tangible, a negat...
Strategy
In the 1990s, “build it and they will come” was the mantra for the dot com boom when businesses were launching their own websites and merely praying traffic would arrive. However as businesses adapted...
News & Announcements
Mumba has delivered strong year-on-year growth in the 2018 financial year, capped off by the win of two large iconic retail giants at year end. Come new financial year, the Mumba team was thrilled to ...
Thought Leadership
I was recently drawn to a post by Michael J Groves in the Business Weekly on 9 August 2016. In his article entitled: End-users expect more from business applications, Groves discusses an important tre...
Thought Leadership
Great chefs are found across many different cultures, and those we prefer are simply a matter of taste.Names such as Nigela Lawson, Jamie Oliver, Anthony Bourdain and Massino Bottura are but a few of ...