We're nearing the release of Mumba Cloud Mobile (known as Mumba Mobile), the highly anticipated mobile phone extension for our Enterprise Social Networking application. This Mumba Cloud tech news update will shed some light on the project in preparation for its launch.
The reason its been so anticipated is because over 60% of our enterprise users do not work behind a computer, and so this application will really enable an exciting new way of social business interaction for our private network communities.
We started building the Mumba Mobile native phone applications over 8 months ago however we kept encountering road-blocks along the way. Each of our enterprise clients presented a unique set of requirements due to their complex mix of existing business systems, office employees, contractors and off-site employees.
The range of issues included both complex technical aspects, implementation and roll-out issues and 'real world' usability requirements from an end-user employee perspective (e.g accounting for a non-sophisticated IT or business application user). Being a specialized market with ranging requirements we needed to ensure the core of the application would cater for flexibility and growth.
After more than 6 months of code development and implementation research we decided to ditch our native iPhone, Android, Blackberry and Windows phone applications and embrace the latest web-application technologies for mobile phones.
In the end, the brief was as such:
1) The Mumba Mobile application must work on any smart phone or tablet device - regardless of size, brand or operating system (i.e device agnostic and BYOD* compliant).
2) It should address the technical challenges unique to our current client requirements with flexibility to include new requirements as it scales.
3) It must address both company security concerns and end-user privacy concerns regarding personal mobile phone data privacy (also a factor for BYOD).
4) Mumba Mobile must mimic the usability, interface and speed of a native phone application as apposed to a responsive website viewed on a phone (i.e. it must seem to the employee that it is a native phone application).
Using the latest technologies (sometimes on the bleeding edge) and a few proprietary techniques we're on the road to achieving this goal.
For a select few enterprise social business clients we look forward to releasing our beta web-phone-app over the next few weeks and then a stable release will be offered to further enterprise clients soon after followed by our release for free and premium customers.
Initially the web-phone-app will contain the essential social business networking features however the functionality will be continually upgraded as we seek to match our full-scale social business desktop web-application.
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*BYOD stands for Bring Your Own Device and is a term used to describe employees using their own personal devices (such as computers, laptops or mobile phones) for business purposes. BYOD presents both opportunities and challenges to companies as it could reduce the cost of IT purchasing however offers new security concerns from an IT implementation and data protection perspective.