Blogs & News

Follow us on other social networks.


3 minutes reading time (599 words)

Leverage Employee Engagement for Branding By Building Brands From The Inside Out

mumba_branding_engagement_small

Brands are potentially assets of enormous value to their owners. To illustrate this, in 2016, Interbrand valued the world’s top two most valuable brands, Apple and Google at $178,119M and $133,252M, US Dollars respectively..

Two of the most important areas responsible for brand building are technology and employee engagement, with strong synergy between the two.

This aspect is significant as the optimal way to build brands is from the inside out.

Your workforce is, in essence, the face of your company, and believing in your brand not only makes staff great ambassadors, but powerful advocates as well. This in turn contributes positively to brand equity, with significant potential to increase financial brand value and overall company worth.

In addition, top employee brands are also able to attract the best talent, which is a major advantage. A 2017 Fortune 500 Report quotes research: Over 80% of leaders acknowledge that employer branding has a significant impact on their ability to hire talent. (2017 LinkedIn Global Trends Report)

To illustrate the significance of technology on company performance, a recent KPMG report found overall that ASX 300+ companies are currently undergoing significant digital transformations. These companies are now spending significantly on software, websites, apps and omni- channel technology to capture both customer and employee attention and grow market share through their brands.

In 2016 ASX 300+companies spent $420M in these areas, up by 18% from the previous year.

In tough trading conditions, businesses that invested in these areas experienced 4% growth on average, as opposed to a -2% outcome for non-investors, representing a significant differential of 6%.  The study found that Cloud based IT services, such as Mumba Cloud, now constitute a key focus in the quest for growth and sustainable advantage.

On the issue of employee engagement, DDI (Development Dimensions International) compiled an engagement database of thousands of employees across 200 organizations.

Analysis of this database is reflected in the following quote: Employees with higher engagement scores are more satisfied with their jobs, less likely to leave their companies, and more capable of achieving their performance goals. We estimate that in an organization of 10,000 employees, moving a workforce from low to high engagement can have an impact of over $US42 million. The benefit for brands in this area are considerable.

Highly successful brands that put employee engagement at the forefront include:

  • Apple This is one of the first big names to really put employee engagement at the top of its agenda and structure its business around that model
  • Google Google uses core values of transparency, inclusion, and trust, to build engagement. That includes collecting employee feedback on a wide range of activities and sharing relevant feedback with other team members. It’s a simple practice, but has a huge impact.
  • Zappos The company’s emphasis on engagement starts from the moment someone is hired.
  • Pfizer One of the world’s largest pharmaceutical corporations, Pfizer taps significantly into the power of online tools to engage its employees.

To add further perspective, Viktoria Tegard, Head of Internal Communications at Virgin Atlantic Airways, states: Internal communication plays an important role in nurturing and encouraging a corporate culture that drives innovation. In recognition of this, innovation is a crucial part of the strategic narrative we use for internal messaging in digital, as well as face-to-face channel.

Conclusion

As demonstrated, technology and employee engagement are both crucial to the success of high performing brands. In this regard Mumba’s unique Enterprise Mobility Solution with employee communication modules provides companies with a solution with enormous upside for brand building and for the bottom line. For more information please contact us today.


2
ISS Wins Award for ‘Best Use of Technology’ using ...
Introducing Mumba LITE. The easiest way to communi...

Related Posts

You may also be interested in...

Strategy
Thought Leadership
Last year, Gartner, the world’s leading information and technology research and advisory company, outlined reasons for the rapidly growing importance of enterprise mobile apps and provided insight int...
Thought Leadership
Internal communication across departments and management levels is essential to creating opportunities for business growth. Meanwhile, a lack of communication can create misunderstandings and obstruct...
Thought Leadership
Social Media has taught us that through on-line networks, we can share experiences, create friendships, collaborate with each other and inspire ideas and activities. Social media is fun and when you a...
Various Ideas
News & Announcements
 Mumba Cloud extends its best wishes to you and your organisation for a wonderful 2016. Like ourselves, we are sure that you are looking forward to achieving much in the year ahead and have excit...
Thought Leadership
In a climate of global economic uncertainty, the socioeconomic gap is continuing to widen, as the middle class slowly disappears into either the impoverished or the wealthy. This raises the issue of e...
Thought Leadership
Between 1891 and 1903, the 15 fastest male athletes in the world all ran the 100 metres in a time of 10.8.On 16 August 2009, Usain Bolt of Jamaica shattered the then 100 metres record, in Berlin, bolt...
Thought Leadership
Workforces are becoming increasingly physically dispersed over time, whether in the field or a city  building. In response, leading companies are utilising mobile apps to assist them with a broad...
Thought Leadership
Great chefs are found across many different cultures, and those we prefer are simply a matter of taste.Names such as Nigela Lawson, Jamie Oliver, Anthony Bourdain and Massino Bottura are but a few of ...
Thought Leadership
In my last blog I presented some compelling reasons for Marketing to own Internal Communications. In this blog I present some strong arguments as to why Human Resources (HR) should be entrusted with t...
Various Ideas
Thought Leadership
Developing the optimal company culture is widely recognised as an integral component of success in business. But corporate culture is not one dimensional but rather multidimensional.In his recent-ish ...
Various Ideas
We are currently talking with hundreds of companies who are all experiencing various levels of pain associated with the delivery of payslips.Some companies are paying quite a bit for Employee Self Ser...
News & Announcements
This month's newsletter features Mumba's Onboarding mobility module Case Study (with screenshots). Be sure to checkout this innovative solution that is totally unique within the onboarding software in...