“That’s one small step for (a) man, one giant leap for mankind.”
These famous words of Neil Armstrong, on making the first moon landing on 20 July 1969, are still quoted in many contexts to this day and will continue to have great significance for millennia.
Symbolically, this sentiment of making enormous strides can also apply in another space.
This is the profoundly positive impact that the Information Age has had on internal (and other) communications and how this has impacted profoundly on organisations around the globe.
For much of the Industrial Age companies relied on mechanisms such as telephones, faxes, telegrams and mail to communicate with large numbers of staff, often separated by large geographic and other differences.
Communicating with all these diverse stakeholders on an on-going basis usually proved a logistical nightmare. This was especially true when different tiers of internal stakeholders were required to interact and provide ‘feedback loops’ time and time again.
With the advent of email many companies initially believed that the solution had finally arrived, only to find that whilst it was an improvement in many respects, it still fell markedly short of best practice.
The Information Age has brought with it technology and tools that make the exchange of information not only much easier to deploy and manage, but also far more meaningful and impactful for organisations of all types and sizes.
This not only applies to the targeting and sending of information for very specific purposes and agendas, but also to the manner in which this transfer occurs and the way in which it is processed.
The ability to transfer information securely in an environment that can accommodate elements and features (e.g. blogs, photos, hubs, etc.) able to impact positively on sensitive areas such as self-worth and brand perception adds substantial value to anything available in the past.
This engagement, if managed correctly, connects staff emotionally to a corporate family rather than conveying the perception that they are just ‘a number,’ as was often the case.
In addition, to the social and emotional benefits, internal communications systems in the Information Age also provide cutting edge technical solutions at every turn and companies that tailor them correctly have a decided advantage over those that utilise the same technology in a lesser manner.
So when planning your internal communications needs and strategy make sure that your company is in the optimal space by combining best practice with best technology.