Workforces are becoming increasingly physically dispersed over time, whether in the field or a city building. In response, leading companies are utilising mobile apps to assist them with a broad range of challenges including: management, communications, collaboration and the streamlining of administration processes that would otherwise weight them down vs competition.
In order to acquire a deeper insight into the realm of business mobile apps, and establish how companies can attain a sustainable competitive advantage by utilising them, Adobe, in partnership with Edelman, recently undertook a significant study. The study, entitled Driving Competitive advantage with enterprise mobile apps involved researching 1500 senior decision makers across the US, UK, Germany, India and China in 2016.
As Managing Director of Mumba, in the last month I have talked to executives with employees totalling over 1 million (yes really!). Their views of this opportunity were consistent with those in the Adobe survey. Most respondents were of the view that the growth of mobile enterprise apps was due to the need for instant or better staff communication, an increasingly mobile workforce and the need to remain competitive. All culminating in improved employee productivity.
- 77% of companies stated that the mobile app environment today is noticeably different from that of only 2 years ago
- Furthermore, 62% of companies had increased the number of mobile apps used over the past year, with the bulk of companies (69%) utilising between 2 and 5 apps in 2016
- Almost the entire sample (98%) was of the opinion that their organisation would increase spend on mobile apps over a 1 to 3 year period, which aligns well with the accelerated growth that Mumba predict for the business sector
- 61% percent of enterprises held the view that corporations without mobile apps are at a disadvantage, a figure Mumba considers a material underestimate
We were most interested in a finding that increased productivity, better communication and reduced costs were the primary advantages derived by departments utilising enterprise mobile apps, which is totally consistent with Mumba’s customer experience.
Two thirds of departments across enterprises researched were of the view that their mobile app related strategies were either on or below par, competitor wise, with only a third believing they were ahead of the curve. Mumba’s advanced platform and capabilities are significant in this respect in that our platform plays a major role in getting and keeping customers at the vanguard of mobile app strategy and implementation, thereby providing a sustainable competitive advantage.
The Adobe study suggests 5 key areas to focus on, to help develop a competitive mobile app strategy:
#1 Focus on mission critical apps, such as those that can enrich and simplify communications and collaboration and replace paper based tasks with faster, more cost-efficient processes. This is an area in which Mumba has attained exemplary outcomes for many blue-chip clients, including ISS Facility Services as demonstrated here.
#2 Ensure your apps are designed with the end result in mind. This means selecting the most critical features and capabilities such as security and flexibility, and integrating your app with other business systems in a way the employee will value and actually use. Qualities regarding usability and employee adoption are signatures that Mumba is renowned for.
#3 Centralise app management through a single dashboard. Mumba’s one app, one staff interface, is distinguished for its state of the art integration and ease of use.
#4 Understand how your workforce perceives your apps and how it utilises them. Many companies provide apps without establishing the manner in which they are perceived or used by employees and Adobe is correct to highlight this. Whilst Mumba’s app has always been exceedingly well received by workers, as a consequence of its capabilities and ease of use (with no training required), we encourage and implement feedback, on an ongoing basis.
#5 Ensure that the apps you select are adaptable over time, in a technological world that is constantly changing. Mumba concurs with this view and updates and enhances its capabilities across multiple dimensions, constantly and consistently. An added advantage is that this does not involve expensive and capital intensive investments, as is the case with many offerings.
The Adobe study uncovers many significant trends in the business mobile app area and also provides a window into the future.