Regarded by many as the world’s leading information and technology research company, Gartner has long recognised the growing importance that mobile apps play in developing, managing and shaping business across the globe. As a consequence, Gartner continues to conduct ground breaking research into significant areas of the mobile app sector across the world.
In a previous blog we discussed many significant predictions made by Gartner as regards demand for mobile apps over the next three years, including a forecast that by 2017 demand for mobile app development will be five times greater than the capacity of internal corporate teams to deliver.
In their most recent research released in Sydney in June 2016, Gartner highlights findings garnered from IT and business leaders across the United States, EMEA, Latin America and Asia Pacific. This specific survey focussed on mobile app development in both the business to business (B2B) and business to consumer (B2C) sectors.
Gartner found that 42% of organisations interviewed expected to increase their spend on mobile app development by an average of 31% in 2016. Despite this, however, the overall development budget assigned to mobile apps was only 10%, down from 12%, as compared with 2015.
Adrian Leow, principal research analyst at Gartner, is of the view that whilst the overall demand for mobile apps in the enterprise area is definitely growing, the lack of urgency to scale up mobile app development is where the real issue lies, as many companies fail to appreciate the importance of this, being content with what they currently have.
Leow holds the view that this mindset must change as a matter of urgency as many organisations now provide employees with autonomy over which devices, apps and even processes to use in the workplace. Ultimately, Leow believes, the current mindset will result in enormous pressure on IT departments and managers to develop a larger array of mobile apps in shorter and shorter time frames in order to catch up. This survey also uncovered that most organisations developing mobile apps are focussed on custom mobile apps as opposed to customising configurable apps or developing solutions from off-the-shelf templates.
Reasons for this are mainly two fold. Firstly, most development teams have a ‘made to custom mindset’ that they simply extrapolate at a mobile level, and secondly many off the shelf applications still require significant work in order to integrate the front and back ends of the existing IT system. In addition, off-the-shelf options are often constraining so far as adaptations for specific outcomes are concerned.
Gartner states that a company’s range of apps varies among different user groups, line of business, and other corporate and security issues. The survey revealed that, on average, enterprises have 26 micro mobile apps, with a third having been custom built and the remainder such as Box, Evernote and SAP Fiori pre-packaged.
One of the key issues emerging from this survey, in our view, is that organisations that do not upgrade their mobililty capabilities are going to miss out on the significant reductions in overheads and increases in productivity that their mobile minded competitors are certain to accrue.
The good news, however, is that Mumba's fully managed enterprise mobility solution delivers a tailor made, integrated and secure mobile app within a short period of time and at a reduced cost when compared to alternative custom mobile app options, thereby alleviating the major issues discussed in the Gartner survey.