When many think of smoke signals they recall scenes from entertaining Westerns of years gone by.
Smoke signals, as a means of communication however, go back a lot longer in time and most historians agree that they were first used thousands of years ago by a variety of cultures and tribes for a multitude of reasons, ranging from conveying general news to directing military tactics.
Although smoke signals had their uses, they were far from perfect as changes in the wind and difficult topography were major challenges. Furthermore recipients were not always precise in interpreting these signals, sometimes with unfortunate consequences.
Today the term ‘smoke’ (often aligned with mirrors) in communications is derived from the realm of magicians and illusion and has a negative connotation, akin to lying or being devious.
Fortunately in this day and age there is no longer a need to incorporate ‘smoke’ into any aspect of internal communications and transparency has become a highly valued commodity.
In this respect Mumba Cloud provides the optimal cutting edge platform to deliver transparent, relevant and targeted internal communications at regular intervals across a host of key areas and initiatives including leadership, retail & franchise, social intranet, marketing collaboration, employee benefits and more.
Our platform benefits all stakeholders in this regard, in that it provides software that easily and conveniently enables management to listen to staff needs and to respond appropriately and with honesty at all times and at regular intervals. This is far better regarded by staff than communications that do not do this, and which are sporadic and perceived to be insincere.
In addition Mumba Cloud can easily be enabled to encourage communications across and/or between different tiers within organisations in an environment that rewards honest feedback, irrespective of its nature. This democratic approach has many advantages when compared to a system that discourages or, worse, supresses this option within a company.
In addition, constructive engagement through Mumba Cloud can also enhance the notion that an organisation respects its staff and treats them well and places its people above profits.
At the same time, however, organisations need to be open about the important link between their people and profitability, and explain how employees can strengthen their contribution in this regard and, as key stakeholders, how they and others will benefit through their valuable contribution.